If Google's end goal for search engines is to improve the user experience then why are no SEO companies focusing on customer feedback & engagement?
Our Strategy
Most marketing companies focus on getting as many links as possible or tricking Google into bringing you more traffic. In fact, they will even sell link building packages where they guarantee you hundreds or thousands of links per month pointing to your site. Where do you think those links are coming from? Reputable sites? Absolutely not!
We're tired of hearing about people and companies that are out to trick Google into thinking they are more reputable than they really are. Why not just focus on being a reputable company, having a user focused website, and selling products that people really like and want? Enough about the latest secret to tricking google into sending you huge SEO traffic! That model doesn't last - or will only last until the next algorithm update. Then you are screwed.
We're after the "guaranteed-to-work" long term strategy of creating and selling something people love and want to buy.
We don't focus on showing customers what search engines are looking for - that is always changing. Search engines want to be the best at showing customers exactly what they are looking for. So we focus on developing exactly what customers are looking for. It's not rocket science, but apparently to most people it appears to be.